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Convert - Assessoria Contábil
A Convert é um escritório de Assessoria Contábil jovem, moderno e descomplicado. O seu objetivo é trazer as finanças ao público de maneira a fugir dos padrões tradicionais e mais "velhos" da coisa, desmitificando a forma, muitas vezes chata, de como esse serviço tão essencial é apresentado ao público. A Convert busca estabelecer uma conexão emocional com a sua audiência, e almeja transformar a contabilidade em algo menos intimidante para as pessoas não habituadas.
O projeto
O principal desafio estabelecido foi transmitir a marca como algo moderno, algo que inspirasse a modernidade. À partir daí, as escolhas de cores nos tons do azul foram utilizadas para transmitir essa sensação. A marca também precisava criar uma visão mais humanizada e mais próxima do seu público, então por essa razão temos um sorriso estampado na marca, que serve também como um gatilho emocional.
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